Are newspapers becoming a product you can't even give away?
This is a snapshot of a relative’s front porch. And it is also an obituary for print journalism.
The Manchester Union-Leader, a newspaper that once dominated New Hampshire and heavily influenced presidential primaries (see: crybaby Ed Muskie), is struggling to give its product away. Notice how the week’s free trial subscription remains UNOPENED on the porch. The papers are as wanted as cigarette butts.
Do newspapers need to start putting candy bars inside the plastic bags?
I also noticed this troubling trend during some recent business trips. Walking out my hotel room, I’ve noticed hallway after hallway with trails of free USA Todays left on the floor untouched. And with its wacky graphs and colorful pages, USA Today has already been offering journalistic candy to the masses.
