If Clark Kent Were Created Today, He’d Be a Content Marketing Specialist

Copyediting used to be as important as punching bad guys in the face.

Copyediting used to be as important as punching bad guys in the face.

Motivated by my children’s need to eat, I left the world of print journalism long ago. Maybe saying I “fled” the world of print journalism is more accurate. But I still reflexively cringe every time newspapers take a beating.

Via industry sage Jim Romenesko, I just learned that Newspaper Reporter was just ranked the “Worst Job of 2015” out of 200 professions. Here are the Best and Worst Job Choices of 2015, based on a study by CareerCast.com:

Best Jobs of 2015 vs. How They Fared in 2014 (With Midlevel Income)

1. Actuary (+3) $94,209
2. Audiologist (+3) $71,133
3. Mathematician (-2) $102,182
4. Statistician (-1) $79,191
5. Biomedical Engineer (+7) $89,165
6. Data Scientist (N/A) $124,149
7. Dental Hygienist (-1) $71,102
8. Software Engineer (-1) $93,113
9. Occupational Therapist (no change) $77,114
10. Computer Systems Analyst (-2) $81,150

Worst Jobs of 2015 vs. How They Fared in 2014
200. Newspaper Reporter (-1) $36,267
199. Lumberjack (+1) $34,110
198. Enlisted Military Personnel (no change) $28,840
197. Cook (-2) $42,208
196. Broadcaster (no change) $55,380
195. Photojournalist (-9) $29,267
194. Corrections Officer (-3) $39,163
193. Taxi Driver (+4) $23,118
192. Firefighter (no change) $45,264
191. Mail Carrier (-7) $41,068

The thing is that I wouldn’t want to spend my life doing any of the Top 10 Best Jobs, while four of the Worst Jobs still have tremendous appeal to me. For those of you who worship metrics, here is some more scary data about being a reporter – including the breaking news that it is a stressful and unstable position:

newspaper reporter stats

When I was a kid, all the cool superheroes had journalism gigs for day jobs. Superman, Spider-Man, Green Hornet, Underdog (well, he was a newspaper delivery boy like me). If these superheroes were created today, they’d all be working as content marketing specialists or as social media managers.

Not that there is anything shameful about those jobs – some of my best friends work in content marketing – but I just can’t picture Clark Kent bragging about his click-through rate and Klout score to Lois Lane.

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